FAQ

When you booked your booth, you also booked an EasyGo package. GoLeads, GoPlus, and GoPremium are our three packages. To see which package you have booked, please refer to your order confirmation or log in to My Easyfairs.

Common features for all packages include:

• Access to My Easyfairs
• Display your company profile online
• Show your products/services online
• Invite your customers & prospects
• Expand your professional network

Read more about our EasyGo packages here.

We are introducing a new sustainable booth system that will be used to build the booths at Byggmässan 2025. We are replacing the previous wooden walls with flexible metal frames (from the brand beMatrix).

Read more here.

For more information, contact Technical Project Manager Claudia Long at: kistamasservice@easyfairs.com

Are you planning to send materials to your stand before you arrive? Delivery times for the goods reception will be provided soon.

Delivery address:
Byggmässan / Company / Stand Number Kistamässan
Vågögatan 3
164 40 Kista, SWEDEN

Goods arriving at the exhibition are transported to the assigned stand at a cost. The same fee applies to outgoing goods left at the stand. These costs will be invoiced to the exhibiting company afterwards. Please contact Kista Mässervice for more details.

Neither Kistamässan nor Kista Mässervice are responsible for goods before, during, or after the event.

Getting the right visitors to the fair is a team effort. Both we, as organizers, and you, as exhibitors, are responsible for inviting visitors. Statistics show that exhibitors who promote their participation before the event achieve 250% better results than those who don’t market themselves.

Think of the fair as a shopping mall, where we, the organizers, are the shopping mall and you, the exhibitors, are the stores. To attract customers to your “store” instead of others, you need to promote your presence and stand out. Once visitors are on-site, your booth must also be attractive and staffed with knowledgeable personnel who can build good relationships with the customers who come to visit.

To maximize your participation at the fair, we have several tools that can help you along the way:

Your exhibitor page on our website
Under the “Exhibitor List” section on our website, you will see what you fill in on My Easyfairs (for more information, see the “My Easyfairs” tab). Here, you can write about your company, upload innovative products, news, and job openings. Statistics show that exhibitors with a completed My Easyfairs profile generally perform better on-site. This information is also sent individually to any visitors who scan your badge reader at the event.

Your personal registration link
You can find this in My Easyfairs under “Invite your existing and potential customers” and “Invitation.” Benefits of using your personal registration link include:

• An easy and fast way to promote your participation.
• Collect leads before the fair even opens (you can see everyone who registers through your link in My Easyfairs).
• Receive an SMS when visitors who have registered via your link arrive at Kistamässan.

Personal banner
We have prepared banners that you can use in your marketing. You can find them in My Easyfairs under “Invite existing and potential customers” and “Marketing materials.”

Also, don’t forget to tag us on Facebook and LinkedIn @Byggmassan and use our hashtag #byggmassan on social media!

As an exhibitor at an Easyfairs event, you’ll have access to an exclusive exhibitor academy with tips on how to succeed at a trade show.
View the online training here.

As exhibitors, you have the opportunity to purchase speaking slots. You can also purchase time for workshops, networking lunches, and other activities. This is a great way to attract attention and encourage visitors to stop by your booth to continue the conversation.

For those who have already purchased a speaking slot in the program: It is important that you submit your title and description to us well in advance of the event. This information will appear on the website and will be included on signage and other materials related to the stage where you will be speaking.

Guidelines for the material you submit:

• A captivating title
• A description of the seminar/workshop/activity (approximately 70-110 words)
• The speaker(s)’ name(s) and title(s) within the company, along with a brief bio (approximately 40 words)
• A high-resolution profile photo of the speaker(s) (at least 2MB)

Tips: Our visitors are looking for seminars that provide added value, and the title and description should accurately reflect what is presented on stage. It is important for your company to carefully consider your program point and avoid presenting pure sales pitches.

Visitors’ time at the fair is valuable, and they want to learn something new. If they want to buy something, they will visit your booth. We’ve seen situations where a seminar started with 200 people in the audience but ended with only 20 left.

For those who haven’t purchased a speaking slot but are interested: Please contact Linn Jobson:
linn.jobson@easyfairs.com

Easyfairs draws your attention to fraudulent offers of list data and other “services” that you may receive via unsolicited emails.

If you receive such a communication, it is certainly fraudulent and does not come from Easyfairs. Easyfairs respects the privacy of attendees and never sells private data to third parties.

Find out how you can make your fair participation more sustainable. Read our recommendations here.

Please also note that starting from January 1, 2024, it is prohibited to use single-use items that contain more than 15% plastic. It’s important to keep this in mind when planning your booth activities. Violating this law could result in fines.

Where can I find more detailed information?

You can find more information about elevated construction, marketing materials, and much more in the web portal MyEasyfairs.