EASYGO
What is EasyGo?
EasyGo is a service package offered to all our exhibitors. All EasyGo-packages include marketing and lead generation tools to reach and engage your community before, during and after the fair. This includes invitation services, our unique tools to capture potential customers (Smart badge-readers and Visit Connect) and easy follow-up after the event.
There is no need for technical expertise on your part, we have a dedicated team supporting you every step of the way.
WHAT DOES EASYGO AND SMARTBADGE-TECHNOLOGY MEAN FOR EXHIBITORS?
As a part of your EasyGo-package you will receive 1, 2 or 3 smart badge readers depending on which EasyGo-package you choose to purchase.
The Smartbadge-technology requires no physical contact and ensures a 100% safe event experience. On your My Easyfairs account, you will then have the opportunity to upload content for each assigned reader.
At the end of the event day, visitors who have interacted with your reader will receive a visit summary through email.
As an exhibitor, you will also receive all leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.
BENEFITS OF EASYGO
1
EASYGO MAKES LIFE EASY
EasyGo makes your participation at Byggmässan Stockholm easier and helps you attract more visitors.
2
EASYGO IS ABOUT ENGAGEMENT
EasyGo supports digital engagement between exhibitors and visitors.
3
EASYGO USES THE LATEST TECHNOLOGY
EasyGo utilizes the latest event technology while requiring no technical expertise from users.
4
EASYGO DELIVERS RESULTS
EasyGo ensures that you maximize your visibility and lead generation before, during and after the event.
Smartbadge
Transform your visitors into qualified leads
We’ll place your reader in your booth before the first day of the fair, and you ensure it’s visible to visitors. With this reader you can turn your visitors into qualified leads. The reader is a wireless sensor and when visitors touch it with their SmartBadge (name tag), they automatically collect the information about your company that you’ve uploaded on My Easyfairs.
This information is sent to visitors in a summary email at the end of the fair day. If you have a GoLeads, GoPlus or GoPremium package, you’ll receive a list of contact details for those who touched your reader. You can find the list inside My Easyfairs after the fair ends.
Visit Connect
Collect warmer leads
With Visit Connect you can collect information about visitors in your booth simply by scanning the QR code on their SmartBadges (name tags). This facilitates your follow-up after the fair and ensures that you don’t lose important business cards or contact information.
About 1-2 weeks before the fair, you’ll receive more information about this.
In My Easyfairs, you’ll find more information about Visit Connect and SmartBadge.
HOW DOES THE SMARTBADGE WORK?
RECEIVE REAL-TIME SMS ALERTS WHEN YOUR ATTENDEES ARRIVE
OUR EASYGO-PACKAGES
GOLEADS
Maximise lead generation and deepen customer relationships.
Get noticed all year round
My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:
- Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
- There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
- Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
- Attract top talent from your sector by advertising job opportunities at your company.
Position your company as an innovator! Apply for inclusion of a breakthrough product / products in the Innovations Gallery (subject to approval by the Innovations Reviewer).
We make it really easy for you to invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. If you need help getting started, get in touch! You can also download a list of who used your link to pre-register – invite them to your stand and follow up after the event to maximise opportunities. We provide highly professional ready-to-use marketing materials including invitations, web banners and event logos so you can efficiently promote your participation.
Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit. They even get suggestions of exhibitors they might have missed based on an AI-driven analysis of their profile and interest.
Are new leads important to you? Do you want to capture information about potential, or even existing, customers you meet at the show? If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly connect with customers, prospects, and potential partners before, during and after the event. Before the event: We facilitate pre-event connections between you and potential customers through our AI-driven recommendations within the app, which adds huge value to your exhibiting experience by allowing you to start the conversation early and arrange meetings onsite. By capitalising on this opportunity to engage with individuals and companies that matter most to your business, you will benefit from increased footfall at your stand.
1 Innovation + 1 Smart Badge reader
Boost your leads
Receive a list of everybody who demonstrated interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to get in touch and to convert prospects into customers!
Capture visitor details with a quick scan of their badges using the Visit Connect web app on your smartphone. You can add notes e.g. to categorise the really hot leads. Post-event follow-up has never been easier. There is no limit to the number of your team members who can use the app.
Find out when visitors that you invited arrive at the event: receive real-time SMS notifications. Get ready to meet and greet key prospects and customers – they really appreciate it!
Unlimited number of Visit Connect licenses
GOPLUS
Maximise lead generation and enhance online visibility.
Get noticed all year round
My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:
- Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
- There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
- Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
- Attract top talent from your sector by advertising job opportunities at your company.
Position your company as an innovator! Apply for inclusion of a breakthrough product / products in the Innovations Gallery (subject to approval by the Innovations Reviewer).
We make it really easy for you to invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. If you need help getting started, get in touch! You can also download a list of who used your link to pre-register – invite them to your stand and follow up after the event to maximise opportunities. We provide highly professional ready-to-use marketing materials including invitations, web banners and event logos so you can efficiently promote your participation.
Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit. They even get suggestions of exhibitors they might have missed based on an AI-driven analysis of their profile and interest.
Are new leads important to you? Do you want to capture information about potential, or even existing, customers you meet at the show? If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly connect with customers, prospects, and potential partners before, during and after the event. Before the event: We facilitate pre-event connections between you and potential customers through our AI-driven recommendations within the app, which adds huge value to your exhibiting experience by allowing you to start the conversation early and arrange meetings onsite. By capitalising on this opportunity to engage with individuals and companies that matter most to your business, you will benefit from increased footfall at your stand.
2 Innovations + 2 Smart Badge readers
Boost your leads
Receive a list of everybody who demonstrated interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to get in touch and to convert prospects into customers!
Capture visitor details with a quick scan of their badges using the Visit Connect web app on your smartphone. You can add notes e.g. to categorise the really hot leads. Post-event follow-up has never been easier. There is no limit to the number of your team members who can use the app.
Find out when visitors that you invited arrive at the event: receive real-time SMS notifications. Get ready to meet and greet key prospects and customers – they really appreciate it!
Unlimited number of Visit Connect licenses
Get premium online brand visibility
Enhance your brand visibility where it will get most attention. Your logo appears on the exhibitor list of the online catalogue.
You will get the opportunity to display a video instead of a static picture in the header on your company online profile.
GOPREMIUM
Maximise lead generation and brand exposure, onsite and online.
Get noticed all year round
My Easyfairs simplifies the management of your company profile and product offering for the event’s online catalogue:
- Create a company listing that informs people about your offering and makes it easy for them to get in touch via web and social media links, as well as a dedicated contact form.
- There is no limit to the amount of multi-format (text, image, video, links) product information you can publish.
- Keep your presence fresh with product updates and press releases. These will also be published on the event’s News page.
- Attract top talent from your sector by advertising job opportunities at your company.
Position your company as an innovator! Apply for inclusion of a breakthrough product / products in the Innovations Gallery (subject to approval by the Innovations Reviewer).
We make it really easy for you to invite guests via your chosen digital channels (e-mail, website, social media, electronic signature or personalised action code) with your personalised registration link. If you need help getting started, get in touch! You can also download a list of who used your link to pre-register – invite them to your stand and follow up after the event to maximise opportunities. We provide highly professional ready-to-use marketing materials including invitations, web banners and event logos so you can efficiently promote your participation.
Share information about your products & services effortlessly via a wireless reader on your stand. Smart Badge technology ensures you even reach visitors with whom you were unable to interact during the event. By touching your reader with their Smart Badge, visitors get all the information listed on your online profile via email at the end of their visit. They even get suggestions of exhibitors they might have missed based on an AI-driven analysis of their profile and interest.
Are new leads important to you? Do you want to capture information about potential, or even existing, customers you meet at the show? If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly connect with customers, prospects, and potential partners before, during and after the event. Before the event: We facilitate pre-event connections between you and potential customers through our AI-driven recommendations within the app, which adds huge value to your exhibiting experience by allowing you to start the conversation early and arrange meetings onsite. By capitalising on this opportunity to engage with individuals and companies that matter most to your business, you will benefit from increased footfall at your stand.
2 Innovations + 3 Smart Badge readers
Boost your leads
Receive a list of everybody who demonstrated interest in your product by touching your reader with their Smart Badge. A fantastic opportunity to get in touch and to convert prospects into customers!
Capture visitor details with a quick scan of their badges using the Visit Connect web app on your smartphone. You can add notes e.g. to categorise the really hot leads. Post-event follow-up has never been easier. There is no limit to the number of your team members who can use the app.
Find out when visitors that you invited arrive at the event: receive real-time SMS notifications. Get ready to meet and greet key prospects and customers – they really appreciate it!
Unlimited number of Visit Connect licenses
Get premium online & onsite brand visibility
Enhance your brand visibility where it will get most attention. Your logo appears on the exhibitor list of the online catalogue.
You will get the opportunity to display a video instead of a static picture in the header on your company online profile.
Your company is displayed with bigger visibility on the exhibitor list of the online catalogue.
Create a compelling visual impact by displaying your logo across multiple touchpoints during the online registration process, elevating your brand above your competitors before the event. You will receive prominent brand visibility on the confirmation page, in the confirmation email and on the entrance ticket to increase your brand recognition. This exclusive opportunity is limited to a select number of exhibitors.
Be seen where it matters. Your logo or promotional advertisement appears on displays in high-traffic areas.
*This feature will be available for all exhibitors beginning in July 2024.
WOULD YOU LIKE TO DOWNLOAD THE INFO SHEET ABOUT EASYGO?
Download our PDF for a comprehensive overview of the various EasyGo-packages, click below for a free download.
WHAT SHOULD I BE AWARE OF?
BEFORE THE FAIR - PREPARE YOUR SMARTBADGE READER
Utilize your SmartBadge-reader and generate more leads by offering attractive deals. Connect your reader to exclusive information, new products or other offerings visitors wouldn't want to miss— and most importantly, make it clear to visitors what they gain by scanning your reader!
DURING THE FAIR - ACTIVELY USE BOTH VISIT CONNECT AND SMARTBADGE READER
Don't forget to follow up and reconnect with your leads after the fair! You can find the leads inside My Easyfairs and within the Visit Connect portal.
AFTER THE FAIR - DOWNLOAD YOUR LEADS
SmartBadge-reader: You can find all visitors who have touched your reader inside My Easyfairs the day after the fair under "view results" and "download leads". Visit Connect: The SmartBadges you scanned with the Visit Connect app are available in the app and on your Visit Connect portal. The contact person for the fair has access to it. INVEST EXTRA IN BRAND EXPOSURE FOR MAXIMUM VISIBILITY
INVEST EXTRA IN BRAND EXPOSURE FOR MAXIMUM VISIBILITY
- CHOOSE A SPONSORSHIP PACKAGE
LANYARDS
Why not be visible around all our visitors necks by sponsoring the lanyards?
FAIR GUIDE
Sponsor the fair guide, a favorite found in the hands of almost every visitor on-site.
Mingle
Stand out by sponsoring the well-attended and popular industry mingle at the fair.
The Scene
Be ‘top of mind’ by appearing on the most visited spot at the fair, the stage!
WOULD YOU LIKE TO KNOW MORE OR EXHIBIT?
Whether you want to learn more about EasyGo, MyEasyfairs or anything else, we’re here for you. Contact us below and we’ll find the perfect solution for you!
FREQUENTLY ASKED QUESTIONS
What is My Easyfairs exhibitor Portal?
My Easyfairs is a platform provided to exhibitors where they can manage their presence at the event. The majority of visitors plan their visit through our website. The information filled in on My Easyfairs is what appears in our exhibitor list on the website. Here, you can showcase your company, products, news and job advertisements. During the fair, you will have a SmartBadge-reader in your booth that visitors can scan with their SmartBadges (name tags). When they scan your reader, they receive the information you have uploaded via My Easyfairs sent to them via email.
Log in to My Easyfairs
When your company’s booth was booked, the person who made the booking received an email from “My Easyfairs” with a link to the system, prompting them to confirm the email address and choose a password. The email address serves as the username and the chosen password becomes the password. If the password is forgotten, select “Forgot password” and follow the instructions. In some cases, if there are difficulties, it may help to switch browsers and try again.
Through My Easyfairs you can also:
• Invite your customers through your personal link
• Register booth staff
• Create logins for your colleagues so they can also edit the information in My Easyfairs
• See which EasyGo package you have booked
